Get Real : No Excuses!
37Signals have decided to make the content from their (previously $19 a pop) Getting Real book free for everyone.
It’s a great move to generate even more buzz about who they are and how they work – I guess ~$400K was enough for them!
At least this solves the problem I was facing when trying to get clients to read the book, or buying bulk licences for the PDF - I can just send them to the site now.
Is this going to be a trend for self-publishers? Early adopters pay a small fee for the PDF and get a head start on the game, everyone else can get a taste 6 months later? I bet if 37S decided to release another book next week they would see the same number of sales, if not more, as a result of the publicity of releasing Getting Real for free.
